strategic brief

During my first semester, I worked on a project for Barista Cafe, a cafe chain in the Netherlands, focusing on building a strategic foundation to increase brand awareness. To achieve this, I conducted both quantitative and qualitative research. The quantitative aspect included desk research and surveys, while the qualitative aspect included interviews with the client and their customers. These methods provided valuable insights that allowed me to develop an effective strategy for Barista Cafe's brand awareness goals.